“A rose by any other name would smell as sweet” is a frequently referenced part of William Shakespeare’s play Romeo and Juliet, and is used to imply that the names of things do not affect what they really are.  There is no doubt about what roses really are … big $$$$$.

Valentine’s Day is the single biggest day for the global flower industry, as men around the world show their love!  It’s estimated that more than 150 million cut flowers are purchased in Canada for Valentine’s Day.  Most flowers sold in Canada have been grown in Columbia or Ecuador and recently Kenya. Labour is much cheaper than in Canada and the climate is definitely more suitable.

Believe it or not … one of my first jobs as a teenager was in a greenhouse pruning roses at H.J. Mills in Richmond Hill, Ontario.  Richmond Hill was once considered the Rose Capital of Canada … I didn’t even know that until today when I started researching roses!  It  finally closed it`s doors in the 70`s due to rising property taxes.  Chocolate is the second biggest seller on Valentine`s Day …watch this interesting video on the economics of roses by MRUniversity  I,Rose and find out why?

Below are a few more interesting economic figures on Valentine’s Day globally and as Jean Bégin, owner of Valley Flowers in Ottawa, the largest wholesaler of cut flowers in Eastern Ontario says  “You give someone flowers … it creates joy. What’s wrong with that?”

Happy Valentine’s Day!

Average annual Valentine’s Day spending $13.19 Billion
Number of Valentine’s Day cards exchanged annually 180 Million
Average number of roses produced for Valentine’s Day 196 million
Percent of Valentine’s Day cards bought by women 85%
Percent of flowers bought by men 73%
Percent of women who send themselves flowers on Valentine’s Day 14%
Amount the average consumer spends on Valentine’s Day $116.21
Percent of consumers who celebrate Valentine’s Day 61.8 %
Percent of women who would end their relationship if they didn’t get something for Valentines day. 53 %
Average number of children conceived on Valentine’s day 11,000